If you’ve been paying attention to current marketing strategies, you will notice that they are usually targeted towards a certain group – the millennials. They are men and women who are born between 1980s and 2000s.
Why the millennials?
In the U.S. alone, there are over 80 million millennials, which represents over 25% of the population. On top of that, data show that they have an annual spending power of over $600 billion. It was predicted that by 2020, this purchasing power will reach over $1 trillion.
With that massive spending power, it no longer come as a surprise that millennials are the main focus of marketers these days.
How to engage them?
Millennials are known for being digital savvy. You’d think it would be very easy to find them. However, this trait can make it challenging for marketers as the Internet provides a wealth of information. To engage with them, there are two things you have to bear in mind – authenticity and social proof.
So how to engage them?
- Consider creating mobile-friendly content
Over 90% of millennials own a smartphone. Thus, it’s just imperative to create content that’s mobile friendly.
- Focus on brand authenticity
As mentioned earlier, millennials value authenticity. They are very sensitive to traditional advertising tactics. They usually go for brands that delivers a clear and accurate message for the product/service.
- Reach out through blogging and social media
When done right, both blogging and social media can enhance your relationship with the millennials. These platforms help you speak directly to them, show your company’s values and personality.